Photo Courtesy of Modacult
An exciting conference in the field of Fashion Studies is taking place in Milan from June 7 to 9 at the Universita` Cattolica del Sacro Cuore, The conference is organized by Modacult (Centro per lo studio della moda e della produzione culturale.) Abstract are due November 30th!
Since its beginnings in the middle of the XIX century, fashion has been narrated through multiple media, both visual as well as verbal, and for different purposes such as marketing and advertising, art, costume history, social research and cultural dissemination. At the same time, fashion has worked as an important piece of material culture in the modern industrial urban societies: artifacts that embody workmanship, tastes, lifestyles etc. Fashion, namely, has always been both material and intangible, a system of material production and a system of signs. It has always involved differently skilled people whose purposes have often been divergent and barely overlapping. And the same has happened also with fashion events, tales and writings, i. e. the narrative representations of fashion. Media professionals, communication and marketing consultants, academic scholars and curators develop discourses, use similar languages, try to sometimes work together, comparing and sharing jargons and methodologies, in order to create their products: art exhibitions, catwalks, photo books, movies, magazines, ads, blogs, scientific essays and interviews etc. These tales are a part of fashion imaginary, as well as of collections.
For the full call for paper, please visit here.