“Women’s Work”: An Interview with Judith Thurman

by Francesca Granata

Photo by Brigitte Lacombe

It is an humbling experience to write about Judith Thurman—her beautiful and succinctly crafted sentences haunting one’s imaginary. I vividly remember reading “The Wolf at the Door,” her profile of Vanessa Beecroft linking the Italian performance artist’s work to her bulimia, which she published in 2003 and discussing it animatedly with art friends and colleagues. However, it was her profile of Rei Kawakubo and the unique lyricism she employed to cover a subject so elusive such as fashion, that imprinted her name in my consciousness. Thurman started writing about fashion for the New Yorker, relatively late in her career, as an extension of her interest in femininity and women’s subjects—or what she calls “women’s work.” Previously, she wrote primarily about literature and the arts for the New Yorker and other publications, in addition to two biographies: Isak Dinesen: The Life of a Storyteller (a recipient of the National Book Award) and Secrets of the Flesh: A Life of Colette. The latter book, on a controversial literary figure and sexual libertine—which Philip Roth described as an “essential biography by a stylish writer of great sympathetic understanding and intellectual authority”—clearly foreshadows Thurman’s interest in fashion and its relation to gender and sexuality. Similarly to other critics interviewed, she sees fashion’s and fashion criticism’s relation to femininity as the reason behind its dismissal as a serious pursuit—a reception that her beautifully crafted and rigorously researched articles stand to rectify.

On a pleasant summer day, I sat in her well-tended garden in Manhattan to discuss her thoughts on fashion criticism and her own fore` into it for the New Yorker. Many of her articles on fashion and other “women’s work” can be found in Cleopatra’s Nose: 39 Varieties of Desire, published by Picador.

Fashion Projects: I was wondering how you came to your current post writing about fashion at the New Yorker?

JT: It was sort of happenstance. I followed fashion, but not professionally. I had worked at The New Yorker before I left to write the biography of Colette. David Remnick, who had just taken up the editorship of the magazine in 1999 said, “Why don’t you come back and work for us? I know you can write about books and art, but what else can you do? Is there something else you really want to do?” To which I replied “Actually I would love to write about fashion. I think I would always be an outsider; I am not going to write about it as an insider, like my great friend Holly Brubach a wonderful fashion critic who covered the collections. I said I don’t want to do that and you don’t want me to do it.”  He said, “You are right.” So that’s how I started.

FP: So you started writing about fashion, somewhat recently, in the last decade or so. What drew you to the subject?

JT: I see it as an important element of culture and itself a culture. That really interests me. It is a form of expression, a kind of language dealing with identities. And the aesthetic of it also drew me to it. I love clothes and couture and its history is very interesting to me. For instance, I have always gone to museums and studied the clothing in the paintings. However, I don’t particularly like the fashion world and I try not to write about the business side of it.

FP: So you see yourself more as a cultural critic writing about fashion as opposed to a more traditional fashion critic covering the collections?

JT: Yes, although I have written about the collections. I used to go once a year to do one collection, whether it was menswear or couture or Paris or New York. I kind of stopped doing that. They were very hard pieces to write, since I wasn’t actually critiquing the clothes, I was trying to find some sort of zeitgeist that was coming out of the collections. Sometimes I was, sometimes I wasn’t.

FP: It can be oddly tedious to read about the collections, simply because there are so many. In the introduction to your most recent book, Cleopatra’s Nose: 39 Varieties of Desire, you wrote that what the various essays had in common, including the ones about fashion, was that they were about “women’s work.” You write a lot about fashion and gender. I was curious how you see the relation between fashion and femininity, considering that, for women of your generation, fashion was thought of as somewhat anti-feminist?

JT: That’s exaggerated. In the 1970s when I was young and starting my career, there was a kind of hard-core feminist view that fashion was frivolous. I never shared it, because I think the impulse to decorate your body and adorn yourself goes back in time: men do it; birds do it! I always thought it was legitimate and interesting. Having lived in Europe for a long time, I also think of this resistance towards fashion as an American rather puritanical thing that has to do with the Eros of fashion and the relation between fashion and sex. I think that those relations are interesting and legitimate, just as they are in writing.

FP: So did you ever find any resistance to the fact that you were writing about fashion?

JT: Yes there is resistance. Not really at the New Yorker. In a certain sense, it is a magazine that is often criticized for not having enough women’s voices. There is a tendency that I disapprove of and resent, not just atthe New Yorker, that still thinks of fashion criticism and fashion writing as a woman’s page activity. Part of that is the fashion world—this bubble-headed non-sensical thing. But of course, it is very serious, when you think of the kind of resources, the oxygen that it takes in the culture, [fashion] is actually a really important pursuit and certainly as important as some of the idiotic political discourse. I am not saying all of it, but with something like Weinergate, are you following the story as a serious pursuit? More serious or less serious that a brilliant designer, like McQueen who is challenging a set of conventions? No. But there is a kind of feeling that fashion is a soft subject that is a woman’s subject, that is a frivolous subject, that is a lesser subject. I disagree with that.

FP: Historically, it did develop in the woman’s section of newspaper.

JT: I was thrilled, for example, to discover that Mallarmé had written about fashion and so had Roland Barthes. That really interested me, and your project interests me because serious writings about fashion should probably be taken seriously by more serious people. There are some wonderful writers. I really like Valerie Steele—she writes really well about fashion.

FP: Maybe it’s because of my age and the fact that everybody thinks their cultural moment is specific, but do you feel that in the last ten years, the interest in the United States surrounding fashion has increased?

JT: I think it has. The pop culture interest in fashion has definitely increased. For every single award ceremony, there is a red carpet. They are giving away the Fire Department Award and there is a red carpet. With that, the exposure that fashion and designers are receiving has increased. The celebrity fashion thing, which is a goldmine for the fashion world, is heightened. I don’t think that the general public’s awareness of designers and clothes has improved. But what’s happened underneath is that there are very few rules anymore, people dress in a very anarchically interesting way. Fashion has been democratized. What happened in fashion is sort of what happened to sex. I have a 22-year-old son. Gender lines are much more relaxed, so menswear is becoming more interesting. Men, regardless of their sexuality, are becoming more interested in fashion. If you look back at the fashion magazines of the 1950s, it is a middle class suburban women’s world. That’s who the audience was. It’s no longer that.

FP: So you see an historical change in the way fashion is covered. At the same time, you are one of the few people who really has the space within journalism to write long pieces and long reviews of exhibitions about fashion. I wondered if you had time to think of the idea of fashion in the museum: I was interested, for instance, in your review of the McQueen exhibition, which was very positive vis-à-vis, for instance, Holland Cotter’s review in the Times. Obviously, you have a more specific knowledge about fashion, whereas Cotter is more of a straight art critic.

JT: Well, I pick the museum shows that I review. I don’t have to cover all of them, which means there is a much higher percentage of favorable reviews. This show was one of the best exhibitions they have ever done, alongside “Extreme Beauty.” Generally, I tend to think museums should put the clothes in their social historical context and the wall text should be really intelligent. It’s in the museum, it has to be worthy of the museum and you want to know about the life of the artist, the context. All of that is important. If they are done that way, I think it’s great.

FP: Yes, and fashion exhibitions are increasing in numbers and gaining so much attention.

JT: Also, the last decade has seen a greater exposure of performance art, and I think that’s also related to runway shows. McQueen could be understood as a performance artist who used clothes the way someone like Marina Abramovic uses her body. That was so interesting, the work was so strong. And many people said you can’t wear any of it, but that wasn’t his goal, for the runway at least. He had to sell clothes and he did. I can’t afford to buy McQueen in the store, but if I find it in resale stores, whatever I find I pretty much buy. It’s completely wearable stuff, it’s not just the runway stuff. He was a great tailor. He had mastered the skills as well as being a conceptual performance artist, which is a very rare combination.

FP: In your book, you talked about fashion as a form of image-making, as in the case of Jackie O, but you also write about fashion designers such as Kawakubo, who are obviously very experimental. I was curious how you decide on a subject to cover?

JT: You have to feel like it’s worth your while. Whether it is a fashion or an artist or a writer there has to be a compelling mystery in the work, that you would want to understand. In the case of Rei, it was the mystery of her making something so beautiful, so elusive and of where her ideas come from. There is always some question that I want to answer. Sometimes I don’t know the question I want to ask. I just sense it’s there.

FP: Can you talk about your process?

JT: Profiles are rather different than critic pieces. First, you do your background reading of whatever is published about that subject and than you meet them. You build a rapport, you establish a relationship and then you sort it out. You go through your notes, you listen to the tape and ask, “What is this about? What is the story there?” And that’s hard, you just don’t know. Writing is very hard for me. I actually hate it!

FP: A lot of writers say that.

JT: Well, Thomas Mann put it best. He said, “A writer is someone for whom writing is harder than for other people.”

FP: The way you craft your sentences is quite unique. What I really liked about your pieces is that there is a lyricism to them: You create meaning through the way you use language.

JT: That’s the hard part: creating meaning through language. Good writing is always about that. That’s the criteria and you have to get there. It’s very obvious when you haven’t. So you keep banging your head against the wall until something comes up.

FP: And there is certainly more explanatory writing that does not do that, but it’s just not as interesting to read.

JT: It delivers information, and good writing has to deliver more than information. It has to deliver surprise, beauty and a sense of shape.

FP: You mention liking Extreme Beauty. A number of your pieces deal with the way fashion shapes the body in ways that eschews conventional creation of beauty. Why do you think that is?

JT: I used to joke that I was the New Yorker’ssex correspondent. It’s very much about sexuality, sex and identity, revelation and concealment, persona and authenticity. Fashion deals with them consciously and unconsciously. Pretty much everyone gets dressed in the morning and most people make some sort of choice. Clothing is your interface with the world. It’s a very Japanese idea, the Japanese notion that the color that you wear is very expressive. By wearing black, for example, you are veiling yourself. You are cutting yourself off from contact with others or expressiveness. It’s these strange laws that are implicit and tribal identifications that are made.

FP: Japanese fashion is so interesting. They are so geared toward fashion compared with other cultures.

JT: It’s the strangest combination of utter convention and utter non-conformity. You have a window of time when you are young to live wild and then you settle down. In a way, it seems logical that a culture so conformist would produce both art and fashion that was so experimental.

FP: There has been a lot of talk about ethical fashion and about sustainability and fashion, yet at the same time fashion has been thought of as immoral and unethical. It’s related to an idea of femininity and masquerade and thus somehow corrupting. I was wondering if you thought about that and are interested in ethical fashion?

JT: If you think about clothing’s beginning, it was about killing animals and skinning them and then wearing their skins—literally the borrowing of the skins of something else. So to me, ethical fashion would be how it’s produced rather than what it is itself. Are the people who are making it, getting a decent wage? Is the silk or the cotton being produced in an ethical manner? And yes, there is a certain kind of obscenity about the $6,000 handbag, but obscenity is not the same as immorality. And yes, there is an immorality in making people want things. Marie Antoinette was criticized because she created these desires in French women for outlandish expensive things, and they spent their dowry on them which seemed immoral.

FP: Fashion often gets a bad reputation, because traditionally femininity and fashion have always been associated with a lack of morality.

JT: The cliché is that the rich woman, with not enough to do, is a social parasite spending money that she hasn’t earned on clothing to attract the men to keep her in style. That’s the cliché in a nutshell.

FP: I was curious whether you ever thought of writing a book on fashion, on a particular designer perhaps? Your books in the past have been about literary figures.

JT: I just wrote a catalogue essay for a book on Diana Vreeland and, after 8,000 words, I was happy to be done with it. Fashion is a world I like to parachute in and parachute out. I don’t want to live there for years and years.

FP: You write online as well as in the magazine. Do you like the immediacy of the web?

JT: It’s relaxing or fun, in a way, to bang something out and not worry too much about the style. It’s like writing an e-mail. It’s freeing and spontaneous. It’s not the same as writing an article for the magazine. It’s not comparable in any way. It’s just another activity. I like reading fashion blogs. They’re fun.

FP: I am assuming that developing a story in the magazine takes a lot of time.

JT: Yes. Sometimes with museum exhibitions, I have to turn it around really fast, [even] one day. For a profile, you have a long time. A blog is more like getting riffs. At the same time, it’s like reading aggregated news rather than reading the New York Times.

FP: Are you afraid that the art of writing might get lost?

JT: Yes. Attention spans are shrinking as fast as the ice cap.

FP: I am not sure. I teach college students and some of them are really interested in long-form journalism. Everybody says that people don’t read, but these kids are reading more.

JT: My partner is a publisher and he is 72 and is very, very pessimistic. He was 22 when he went into the business and he has seen publishing in the span of 50 years and is kind of in despair about the future of the book. I am agnostic—it doesn’t look good but one does not know. And I think there is a challenge to do something shorter, more intense. What do you teach?

FP: I teach at Parsons, a visual culture course on contemporary fashion and performance, from the 1980s to the present day. We spend a lot of time on Rei Kawakubo, Leigh Bowery, Alexander McQueen, Hussein Chalayan and Walter van Birendonck, but also on more recent practioners like Bernhard Willhelm. I would like to integrate the idea of Lady Gaga and how she is bringing this experimental work to the mainstream.

JT: Yes, I was going to bring her up in relation to the explosion of fashion as popular culture, but there are people from the 1980s who are completely forgotten: people like Romeo Gigli or [Claude] Montana. Ultimately, I think fashion’s popularity has to do with this obsession with the ephemeral. Performance art is ephemeral. So is fashion.

Published in Fashion Projects #4. Order here.

Fashion Thinking: Creative Approaches to the Design Process

On occasion of her new book on fashion design education, Fashion Thinking: Creative Approaches to the Design Process (AVA, February 2013), Fiona Dieffenbacher--director of the BFA in Fashion Design at Parsons the New School for Design--reflects on new and exciting approaches to fashion education:

by Fiona Dieffenbacher

The main question to be asked of fashion education today is “Are we training students to design clothes or to create fashion?” To be makers, creators, or both?” At Parsons The New School for Design we have re-approached our curriculum to address these questions, which has led to innovative, new pathways for our students to develop as designers.

In order to understand the difference between the spheres of making and creating fashion, we have focused on design thinking as a method of envisioning a reality that does not yet exist, and as a means for achieving innovation. Fashion thinking involves harnessing the vast array of skills at the designer’s disposal, while embracing the chaos of the process itself. This might include upending traditional approaches or reapporpriating them to unearth new ways of creating and making clothes.

“Fashion Thinking: Creative Approaches to the Design Process” highlights the work of nine students, documenting their responses to a variety of design briefs and their process: from idea to concept and design. These projects demonstrate that there are multiple entry points into that process and a million ways out. In between there are some consistent doors that each designer will go through (albeit in varying orders) and there are consistent tools they will utilize to accomplish the end result, but the rest is up for grabs. Emerging designers must learn to develop both their own personal philosophy of design and a particular way of working, which involves taking ownership of the process itself.

Traditionally, fashion design texts have tended to suggest a “one-size-fits-all” approach to the design process: research – sketch – flat-pattern – drape – fabrication – make. While this order works for many designers, and are essential building blocks of the design process, this does not work for all. At Parsons we have developed a curriculum that encourages a variety of approaches to design versus heralding a formulaic method. If we persist in training fashion students to design via a process that is rote and mundane, we have missed the point entirely.

Not everyone begins with a sketch; indeed some don’t sketch at all. Isabel Toledo is one such example, “I don’t start new things at the sketch pad or the drawing board. For me, fashion design begins at the sewing machine and the pattern-making table. I know that I am creating a design when I make things with my hands, giving them form and shape, often inventing new techniques to fold and manipulate cloth as I experiment with my designs and perfect them over time.”[1]

Dissatisfaction with a particular way of working can also lead to a breakthrough in the design process and this was true for Rei Kawakubo, two years before her first presentation in Paris in 1979. I decided to start from zero, from nothing, to do things that have not been done before, things with a strong image.” Speaking of her decision, Harold Koda commented on her process, “…‘to start from zero’… has become a constant of her design process. Season after season, collection after collection, Kawakubo obliterates her past… Liberated from the rules of construction, she pursues her essentially intuitive and reactive solutions, which often result in forms that violate the very fundamentals of apparel.”[2]

In the BFA Fashion Design program here at Parsons, we have witnessed a distinct shift away from a right/wrong philosophy of teaching toward a more problem-based approach to learning. A student-centric model now exists where the fundamentals of design, construction, digital and drawing are taught in tandem with a full roster of studio electives and liberal arts that students select from a wide variety of options open to them across our university, The New School. Students learn traditional techniques and immediately apply them within the context of their own approach to design. In doing so they begin to articulate their own aesthetic and visual vocabulary from the outset of their experience in the program. Additionally, students are now encouraged to develop a central body of work that is re-contextualized across their suite of electives, which informs their work in new ways.

There is no “right” way to approach design; there are no “wrong” turns. Everything matters. Designers are problem-solvers and problems present challenges that often lead to creative solutions that could not have been conceived of any other way. Within the unpredictability of the process ‘mistakes’ transform into new ideas, yielding fresh concepts that drive silhouette and form forward. Innovation happens on the heels of error in the midst of chaos and complexity.

Jie Li, "Knitting and Pleating".


[1] “Roots of Style, Weaving Together Life, Love, and Fashion” by Isabel Toledo

[2] “ReFusing Fashion: Rei Kawakubo,” MOCAD [Museum of Contemporary Art], Detroit, Exhibition catalogue, March 2008

Fiona Dieffenbacher is Assistant Professor and Director of the BFA Fashion Design program at Parsons The New School for Design. An alumna of the program, Dieffenbacher has served as a faculty member since 2005. Prior to being appointed director of the BFA program, she served as the director of external partnerships for the School of Fashion, where she oversaw projects with Coach, Louis Vuitton, MCM, Swarovski, LVMH and others. In her current role, Dieffenbacher has led the program though the development and implementation of a new curriculum. Dieffenbacherholds an undergraduate degree in Fashion and Textiles from the University of Ulster in the UK. At Parsons, she was the recipient of a Designer of The Year Award (1993). In 1998, she launched a ready-to-wear label Fiona Walker, which was shown at Mercedes Benz Fashion Week and sold at select retailers in the U.S and internationally. The collection was featured in WWD, The New York Times, New York Magazine, Harpers Bazaar, Lucky, and Cosmopolitan

Interview with Sass Brown: Fashion + Sustainability – Lines of Research Series

by Mae Colburn

Sass Brown's first book, Eco Fashion, published by Laurence King Publishers in 2010.

Sass Brown likens her work to that of a fashion curator, one that looks beyond aesthetics and into the realm of ethics and ideas.  Her book, website, and blog feature designers from around the globe who unite fashion and ecology in thoughtful, innovative ways.  Brown entered this line of inquiry after years working as a designer in mainstream fashion, a background that gives her a unique perspective on the distinct qualities, and currency of ecological ideas within the fashion sector and valuable insight into the role of fashion education within the broader global information network that supports, and defines sustainable fashion today.

Mae Colburn: To begin, how do you interpret this word – sustainability?

Sass Brown: Well, sustainability has a defined meaning that you can look up in the dictionary: not depleting, not polluting, not taking away what you can’t get back.  Where it gets muddy is when you start putting it in different silos such as sustainable fashion or sustainable lifestyles – that’s where it starts to get more interpretive and where words like eco or green are much more broadly used because they have less defined meanings.

MC: I’m sure this thought process informed the title of your first book, Eco Fashion.

SB: (laughs) To some extent, yes.  I actually wanted it to be called Sustainable Fashion but my publishers fought me on that one because they felt that sustainability wasn’t a completely understood term.  Plus, my publisher is British, but [the book] was distributed in the U.S. and also translated into Italian and Spanish, so they felt eco was an easier term for people to grasp on to, and in fact it’s actually more correct than my initial title.

MC: Both your book and your website highlight the work of a wide variety of designers working in eco fashion.  How do you go about conducting your research?

SB: Well, when I first started this research years ago, one of the nicest surprises was that eco designers would give me all of the contact information for their biggest competitors, because they supported them, too.  It’s a very collaborative industry. […] People want to share because they believe in the development this area of design – and that’s dependent upon all of us understanding and knowing and sharing resources.  It’s not like the mainstream fashion industry where everybody jealously guards their contacts and knowledge.

A screen shot from Sass Brown's website.

MC: You research and write, but you also lecture and teach workshops on fashion and sustainability.  Could you elaborate on the role of information sharing within this movement, and specifically your own role in shaping this dialogue?

SB: I think information sharing is absolutely vital and that my role, or what I see as my role, is to research, share, and collaborate on that information.  Designers in the industry and students who are currently studying to graduate and move into the industry need to see concrete examples of what is being done, how it’s being done, and who is doing it.  I focus equally on fashion as I do on ecology.  I’m not interested in writing about the next beige t-shirt – whether it’s being produced ecologically, fair trade, or what.  There are enough people already doing that.  Fashion is a world of inspiration and aspiration and I think it’s incredibly valuable to inspire designers about what’s possible.  One of the best ways of doing that is showing some of the best aesthetic examples of what’s being done with sustainability, ecology, and design.

I’ve been described as a curator by several people and that’s probably more accurate than anything because I really am curating already existing content rather than developing my own; I might be rewording and rewriting and collating it in different ways, but I'm working with things that have already being done.  I think that’s actually quite a good description of what I do, especially in certain digital media like Facebook, or Twitter, or Pinterest, or StumbleUpon, or any number of other areas.  It really is about collating and collecting and disseminating.

MC: This is something I’ve thought about quite a bit – this question of how specialized knowledge about production, consumption, and so on, can be translated to a broader public in a way that seems relevant.

SB: Well, I think most of the issue is that most of the specialized information comes from activistic circles and is accessed by those who are interested, as opposed to being disseminated to everyone whether they’re interested or not.  It hasn’t gotten to a level where the average person on the street is aware of Labour Behind the Label or the Clean Clothes Campaign, or any number of other advocacy bodies who police or certify the fair trade or sustainability of our industry.  Digital media and blogs are beginning to bridge the gap, whether it’s my blog or blogs like EcoSalon or Ecouterre, which aim for a more fun, cool, interesting notion of ecology as opposed to a grassroots, hardcore, tree-hugging ecology, which I think is still very foreign to a lot of people and off-putting in a lot of cases.

MC: Do you have any last thoughts about education, information sharing, and sustainability?

SB: As I said, I think that having multiple channels is really important, whether it’s the structured educational field through curriculum and classes, or personally-motivated websites and blogs, or activistic and certification bodies who really get down to the nitty-gritty of who is doing what, how, when, and where.  I think it’s really vital that there are lots of different perspectives and different voices.  That’s the only way we can reach the broad variety of people out there.  It’s never one-size-fits-all.

Sass Brown is Acting Assistant Dean for the School of Art and Design at F.I.T. and former Director of F.I.T.’s study abroad program in Florence.

Mae Colburn is an independent textile researcher based in New York City.

Interview with Hazel Clark: Fashion + Sustainability—Lines of Research Series

by Mae Colburn

Hazel Clark derives her perspective on fashion education and sustainability from years of experience as an art and design scholar, educator, and administrator.  Her work is informed by a sustained belief in collaborative inquiry and an enduring curiosity about the changing role of fashion through time and space.  Old Clothes, New Looks (2005) combines the work of anthropologists, sociologists, economists, and art and fashion historians, and The Fabric of Cultures (2009) features an equally diverse roster of scholars (Clark co-edited both titles).  It is this bringing-together of disciplines that also defines Parsons’ M.A. Fashion Studies program, which launched on Clark’s initiative in 2010 and now serves as a vital meeting point for thinkers, and re-thinkers, across the expanding field of fashion.

Mae Colburn: What does sustainability mean to you, especially within the context of slow fashion, which you describe in “Slow + Fashion – an Oxymoron or a Promise for the Future…?” (2008)?

Hazel Clark: To me, sustainability is about trying to establish new parameters of thinking about dressing without excessive waste.  We’ve still got to have clothes, and I feel they are a very interesting part of our identity, but that doesn’t necessarily mean that we’ve got to have the excessive waste surrounding them that we’ve become so used to.

When I wrote [the article you referred to] in Fashion Theory, it was very much instigated by a one-day symposium that I’d attended in Milan organized by Ezio Manzini, who was then at the Politecnico in Milan.  It was a bringing together of people from the slow food movement and design, which I felt provided a very useful way of thinking about clothing.  It’s very obvious to think about how we can make changes within old models, but it’s the models themselves that need examining, and using parameters or concepts from one area and bringing them to another can be very helpful. It was just a good way of rethinking longevity, and systems, and communities, and the local.  Agency as well – thinking about how individuals have agency over the way they dress.

MC: In the introduction to Old Clothes New Looks, you and Alexandra Palmer write that “consumer agency and taste are the final determinations of sales, costs and, ultimately, the fashionability of dress,” which is interesting because we often think of designers are the ones fashioning a more sustainable system.  Could you describe that tension?

HC: I think that consumers should have agency because they’re putting out the dollars to buy things and I think there is a tension for designers now, certainly with what one might call the do-it-yourself movement (if, indeed, it is a movement), and this recognition that began a number of decades ago that fashion is not just a one-line dictatorial process where the designer is the auteur and has the agency.  It’s a myth that designers have total agency; it’s a seductive myth, but it’s a myth nevertheless.  Very few designers have complete agency because they work as part of a team.  The production of clothing is teamwork, even though in many cases members of the team (pattern cutters, seamstresses, etc.) remain anonymous. The problem often is that the user doesn’t have the sense of agency, or that sense of confidence to dress themselves.  It would be wonderful to think of fashion more as self-styling, more about giving people the means to be comfortable in what they wear, to be confident in what they wear, to know their bodies.  I don’t think people are completely dictated to by fashion; fashion is so diverse and so multifaceted that one doesn’t have to be, but I think that building a sense of confidence to create an interesting personality with clothes should be considered a part of fashion.

There are interesting examples.  One company I really like is Junky Styling, in London.  They have a service called ‘Wardrobe Surgery,’ where people actually take clothes [from their own wardrobes] and work with the two women who run the company to restyle them.   I actually mentioned [Junky Style] once at a conference and I remember somebody saying, ‘oh, but it’s terribly expensive’ – but it’s all relative, and I think that’s the other point about how much one is actually paying for clothes and where the profits are being divided.  We’ve got to think about the value factor here.  […]  It’s only been in the last hundred and fifty years that people have had more than three or four things in their wardrobes.  That’s why I particularly like the work of British scholar Kate Fletcher, because she’s talking about these different modes or models one might have for different types of clothing so that you can think strategically about your wardrobe.

MC: I wanted to ask you about scholarship in particular.  Do you see this moment as an opportunity for a new methodology surrounding dress, one that represents perhaps a more holistic perspective and includes history and theory but also, for example, subjective narratives like oral histories?

HC: I think oral histories are important.  There’s been some recent scholarship looking at wardrobes, particularly in the U.K., and scholars like Daniel Miller and his student Sophie Woodward, who are coming from a more material culture or anthropological background, are thinking more carefully about relationships when it comes to clothing.  I think one of the issues [with fashion] is that it’s so predicated on the visual, on the image (in fashion magazines and now the internet), and I think we’ve got to consider more the sensorial relationships, the materiality of clothing, and also the capacity that clothes have to sustain us, make us feel as well as look good.  […] I just co-taught a two-week course, ‘Fashion and Everyday Life,’ a couple of weeks ago with my colleague from the U.K, Cheryl Buckley, a design historian at Northumbria University.  It was a graduate class where we had M.A. Fashion Studies students and M.A. History of Decorative Arts and Design students working collaboratively and we encouraged them to, for example, look at their family histories and bring in personal photographs – to talk about their experience of fashion and clothing within the context of the everyday.

Thinking about the sorts of qualities and relationships we have with our clothing goes hand in hand with acknowledging continuities and sustainability.  It really brings us down to a more involved, intimate level and the recognition of the individual experience, and this is being recognized in scholarship.  Sophie Woodward, for example, is not just talking with women about their wardrobes; she’s talking with women in their wardrobes (that is, in the presence of their clothes).  One of the first books that Daniel Miller produced about consumption, Material Culture and Mass Consumption (1987) – there were a couple of articles in that book where he talked about the problem of dealing with the artifact, and in this country, fashion historian Valerie Steele has used the work of Jules Prown, a leading scholar of material culture [along those same lines].  We still need ways of thinking about and dealing with the artifact, but I do think it demands scholarly discourses that are more collaborative.  This is what we’re trying to do in Parsons’ M.A. in Fashion Studies.  We called it Fashion Studies because we’re drawing from a variety of disciplines.  Fashion exists outside of fashion design and I think teaching this will lead to more collaborative work by faculty, and also by students.  It’s a bit of an open space at the moment, but I think there’s a lot of potential there.

Hazel Clark is Research Chair of Fashion, and former Dean of the School of Art and Design History and Theory, Parsons the New School for Design.

Mae Colburn is an independent textile researcher based in New York City.

Diana Vreeland After Diana Vreeland: The Discipline of Fashion Between Museum and Curating

by Francesca Granata Figure 1

An incredibly exciting day of talks characterized the Italian symposium “Diana Vreeland After Diana Vreeland: The Discipline of Fashion Between Museum and Curating,” which was organized by Maria Luisa Frisa and Judith Clark at the Universita` Iuav di Venezia. Most of the morning talks touched upon the great relevance of Diana Vreeland for fashion curating—thus bringing a commentary to the wonderful exhibition “Diana Vreeland After Diana Vreeland,” curated by Clark and Frisa at Palazzo Fortuny in Venice.

One of the most directly relevant talks was by Harold Koda—curator-in-charge at the Costume Institute, the Metropolitan Museum of Art—who started his career assisting Diana Vreeland and spoke about how Vreeland brought a certain glamour and theatricalization to fashion exhibitions, often at the cost of historical accuracy. Koda, however, traced the ways curators (including himself) eventually engaged in the balancing act of retaining the dynamic quality of display and presentation brought forth by Vreeland’s approach while keeping historical accuracy in the way the garments were exhibited.

Figure 2

Another theme which transpired was the relation between the process of editing and curating, one which was obviously central to the proceedings, since Vreeland started consulting at the Costume Institute only after having been famously fired from Vogue, which she had glamorized in a similar vein.

The exhibition engaged in re-appropriating and re-interpreting Vreeland’s curatorial innovations. Frisa said the idea for the title came to her while visiting Sherry Levine’s exhibition in New York, as it is—as the title suggests—a very reflective exhibition: an exhibition about exhibition-making. Among Vreeland’s curatorial vocabulary that the exhibition decoded and recoded was her love for armor, and for horses—boldly presented at Palazzo Fortuny by a horse covered in toile. Another visually engaging re-appropriation of Vreeland’s vocabulary was her use of tights or elaborate wigs to cover the mannequins’ heads.

Figure 3

Among the most interesting point which Judith Clark made in relation to the relationship between exhibitions and magazines was the idea that in the context of a magazine you can play with proportion and dramatize a detail of a dress simply through close-up, whereas in the context of an exhibition you have to do it through lights or props—something Vreeland certainly mastered. Another idea which places on a continuum Vreeland’s work as consultant for the Costume Institute and of editor was the fact that meaning is not always best communicated through the gown itself—something which is certainly true for fashion photography.

Drawing a parallel between the Met’s Costume Institute and the Victoria and Albert Museum, Amy de la Hay brought an interesting and very little known example of an early take on dynamic and dramatic fashion exhibitions, which predated Vreeland: The 1969 “Fashion: An Anthology,” curated by Cecil Beaton. Once again equating magazines to exhibitions, de la Hay pointed out how fashion exhibitions became more dynamic and less static at the same time fashion photography did. Equally fascinating was Alexandra Palmer’s discussion of the early curators at the Costume Institute: Polaire Weissman, and later, Stella Blum. Blum was the curator while Vreeland consulted for the Institute, and Palmer discussed Blum’s difficult job of negotiating between Vreeland’s input and her own role as curator.

Figure 4

A particularly thought-provoking intervention was provided by a discussion IUAV Professor Mario Lupano had with Stefano Tonchi. The latter, who was editor of the New York Times’s T Magazine and currently edits W, equated processes of curation to those of editing. Both involved selection as a form of narrative. Among the various themes Tonchi discussed was the centrality of fashion to contemporary culture and particularly visual culture—its connection to the other arts, cinema, and design, which he explored with Frisa in his exhibition “Excess: Fashion and the Underground in the 1980s.” Another important point brought up by Tonchi was the analogy between theater and exhibitions, as both are involved in the creation of a spectacle. (Tonchi was speaking in Italian, thus using the word “spettacolo,” which does not have the same implication as the Debordian word “spectacle.”) Another important point, which is tied to the metaphors of exhibition as a form of theater is that of the audience—one which was surprisingly not discussed by curators. The idea of integrating other media in the process of curation, as well as of magazine making, is one that Tonchi introduced and was fortuitously fully unpacked by Kaat Debo (Director of the ModeMuseum in Antwerp) in her discussion of the various exhibitions done at the museum—the multi-media experimentations culminating with their collaboration with SHOWstudio on occasion of Walter Van Beirendonck’s exhibition.

Figure 5

The final panel, chaired by the tireless Marco Pecorari and Louise Wallenberg of the Centre for Fashion Studies in Stockholm (and including myself), discussed the idea of academic curation. Pecorari discussed the great divide which characterized academic and museum professionals up through the 1990s—one which, as the symposium pointed out, has been overcome. Gabriele Monti and Jenna Rossi-Camus, curatorial assistant to the Vreeland’s exhibition discussed their experience as emerging curators, while Marie Riegels Melchior brought some very interesting points on the differences and tensions between dress and fashion curation I was asked about the process of teaching curation, something which is integral to the new masters in Fashion Studies at Parsons, for which I teach. The masters offers courses in fashion curation and conservation—two intimately related areas—by Shannon Bell Price (Associate Research Curator at the Costume Institute) and Sarah Scaturro (Textile Conservator at Cooper-Hewitt). I also briefly touched on my interest in placing fashion in the context of greater visual and material culture. This interest is very much informed by Frisa’s and Tonchi’s work and their thought-provoking books and exhibitions, thus I am starting to wonder whether there might be something culturally specific in placing fashion in greater visual and material culture.

These ties between fashion, design and art are something I am hoping to bring up again in a forthcoming panel on Tuesday, April 17th at Parsons. Titled “Indisciplined Curation,” the panel focuses on curatorial practices that do not fit neatly within discreet categories of fashion, art, and design. It includes Harold Koda (Curator-in-Charge of the Costume Institute at the Metropolitan Museum of Art), Sarah Lawrence (an academic curator and dean of the School of Art and Design History and Theory at Parsons the New School for Design), and Sabrina Gschwandtner (a New York-based artist, writer and curator).

All Photos: Francesco de Luca

fig. 1 Exhibition View

fig. 2 DIANA VREELAND’S ARCHIVE. Collection of Michael H. Berkowitz, Fondazione Ottavio e Rosita Missoni Museo di Palazzo Mocenigo - Centro Studi di Storia del Tessuto e del Costume, Venezia, The Diana Vreeland Estate, Maria Luisa Frisa, Kenneth Jay Lane, Katell le Bourhis Collection. Luigino Rossi

fig. 3 Semi-formal robe, China, first half of the XIX secolo. Collezione privata Cecilia Matteucci Lavarini Peacock (Pavo cristatus). Collezione Museo di Storia Naturale di Venezia

fig. 4 Henri Matisse, Costumes for the Ballets Russes de Le Chant du Rossignol di Igor Stravinsky, 1920. Martin Kamer, Svizzera

fg. 5 THE EIGHTEENTH-CENTURY WOMAN. Wig, Angelo Seminara: a reference to Diana Vreeland's Exhibition, The Eighteenth-Century Woman (16 dicembre 1981-5 settembre 1982)