January 23rd, 2012
Fashioning the Grotesque Body
by Francesca Granata

Leigh Bowery at the 1994 Lucian Freud Exhibition at the Metropolitan Museum of Art
This Thursday, January 26, I am giving a talk titled “Fashioning the Grotesque Body,” at the Visual Arts Center of New Jersey, in which I will discuss the work of Leigh Bowery and Rei Kawakubo. The talk, which is taking place in conjunction with the exhibition Textility, is free and open to the public. Below is some more information on the center and the talk:
“The Visual Arts Center of New Jersey will feature Francesca Granata, ADHT Professor of Fashion Studies, in their Spring 2012 season of Thursday Evening Salon Series on January 26. The series, now in its fifth season, functions as a forum for current topics in the arts, humanities and the social sciences with artists, curators, philosophers and writers.
Dr. Granata’s discussion, called “Fashioning the Grotesque Body,” will focus on the proliferation of grotesque images of the body within contemporary fashion and will explore the link between art and fashion through the work of experimental designer Rei Kawakubo of Comme des Garçons to the designer and performance artist Leigh Bowery.”
Thursday Evening Salon Series
Visual Arts Center of New Jersey
Spring 2012 Season: January 12-May 17
7:30pm-9:00pm
68 Elm Street, Summit, NJ
Free to the public. Seating is limited and reservations are required.
Phone: 908.273.9121
Posted in Designers, Exhibitions, Lectures, Museums
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January 6th, 2012
Imprint (NYC): The Evolution of Motifs in Fashion

Red Babydoll dress. Jeremy Scott, fall 2009, Photo courtesy of the Jeremy Scott Studio.
I am happy to announce that students at NYU Steinhardt’s Visual Culture: Costume Studies Program (some of whom I have taught in the past), in collaboration with Shannon Bell-Price (Associate Research Curator at the Metropolitan Museum of Art’s Costume Institute), have curated an exhibition of contemporary fashion designs. Titled “Imprint (NYC): The Evolution of Motifs in Fashion,” it opens January 12.
“Polka-dots, stripes, camouflage, novelty/conversational prints, houndstooth, plaid, animal prints, and “digital rococo” will all be represented in Imprint (NYC) by current and emerging designers from the New York metropolitan area including Thom Browne, Norma Kamali, Diane von Furstenberg, Marc Jacobs, Proenza Schouler, Jeremy Scott, Anna Sui, and Jason Wu.”
The exhibition, which runs through February 4 at NYU Rosenberg Gallery, explores the critical history, potent symbolism, and iconic contemporary use of popular motifs in fashion. Imprint (NYC) will have an opening reception Thursday, January 12 from 6 to 8pm. An exhibition symposium will be held Wednesday, January 25 from 6 to 8pm. (preceded by a reception at 5pm). The Rosenberg Gallery is located in NYU’s Barney Building, 34 Stuyvesant St. (between Second and Third Avenues). The exhibition is free and open to the public. Gallery hours: Wednesday through Saturday, 2 to 8pm; Sunday noon to 6pm.
Francesca Granata
Posted in Exhibitions, Lectures, Museums, Publications, Research/University Programmes, Textiles
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December 18th, 2011
Source4Style Simplifies Sourcing, Naturally

Summer Rayne Oakes and Benita Singh launched Source4Style, an online marketplace for independent fashion designers, in October 2010 (see Kimberly Burgas’ August 2010 post). They launched version 2.0 this past week. If the original website proved that sustainable sourcing is possible, the new version does so with style and ease. It’s slick and sumptuous and features an expanded selection of materials (fabric, yarn, buttons, zippers, lace, and trim), ample editorial content, and a robust trends section.
Oakes and Singh founded the website in response to what they saw as the “acute issue” of sourcing sustainable materials. Sustainable sourcing means weighing particulars like color, hand, and drape against social and environmental considerations like wealth distribution and the carbon footprint. These broad considerations require careful vetting and substantial investment, especially when designers source globally, as most do. It’s a rewarding process, but it’s also high risk, meaning that costs are high and returns aren’t guaranteed. Often, sustainability comes at a price.
“For too long,” Singh explained, “designers have had the limited and arduous option of trade shows for sourcing.” Trade shows are multi-day events that take place in cities around the world. Las Vegas. Paris. Tashkent. They’re intense and exciting, but require huge investments of time and money for everyone involved. Oakes cites the statistics: designers spend on average 84% of their time sourcing, and suppliers spend 43% of their marketing budgets on trade shows. These costs trickle down and subtract from resources invested in other aspects of building a collection, like design.
For Oakes and Singh, technology is the obvious solution. On Source4Style, users browse materials and order swatches without spending a cent and members connect directly to suppliers around the world. The site isn’t angling to replace the trade show experience. It simply provides an opportunity for designers and suppliers to re-allocate their time and money, investing in sustainability rather than the status quo.

Sustainability is what counts for Oakes and Singh. “We feel that’s where the industry is trending, and quite personally, that’s what matters to us,” explained Oakes. The pair has been careful to tailor the site accordingly. Designers can perform what Oakes calls “meaningful searches,” based on color, fiber, fabric type, and worldview. One designer might focus on vertical integration. Another might promote women’s cooperatives. A third might advocate for craft preservation, and a forth might champion fair trade. As Oakes explains, the site allows designers to “decide which aspect of sustainability is important to them and what kind of story they’re going to share with their consumer.”
Source4Style doesn’t cheapen sustainability. It simply cuts costs associated with sourcing sustainable material. It supports a production process in which materials and information flow hand-in-hand. It advances a transparent system in which tangible products are imbued with intangible values. And most importantly, it inspires a climate in which fashion becomes an expression of ‘we’ rather than an ‘I.’
“Trends happen every season,” Oakes explained, “but movements are something more systemic.” As the first trends-driven platform for sustainable sourcing, Source4Style ensures that sustainability will remain relevant with every changing season. It strikes a balance between seasonal and systemic change, and achieves both, naturally.
Summer Rayne Oakes and Benita Singh have been close friends and collaborators since 2004. They launched Source4Style in 2010 and have remained invested in the project ever since.
Mae Colburn is a freelance textile researcher based in New York City.
Posted in Fashion & Technology, Sustainable Fashion, Textiles
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December 9th, 2011
A reflection on Absence: Thanos Kyriakides
by Francesca Granata

Blind Adam, Photos by Yiorgos Mavropoulos
Thanos Kyriakides started Blind Adam in 2007, with the intent of exploring the more poetic and artistic qualities of fashion. His work consists, for the most part, of creating ghostly exoskeleton of garments. Rendered in black wool acrylic thread, his pieces are reminiscent of photographic negatives, thus reading as a meditation on absence and loss. They also speak to the forgotten craft of clothes-making, as they carefully follow the place where the seams would have been, thus reading as a reference to garment construction and pattern-making. Previously to his work with Blind Adam, Thanos worked predominantly as a stylist for magazine editorial, where the careful construction of a perfect vision is paramount. Thus, his current work, in its very quiet and tactile quality—the thread used to construct the ghostly garment refer to the Braille system for the blind—seems an obvious departure from such work.
I met Thanos while in Greece this summer to give a talk about the grotesque in contemporary fashion, in conjunction with Vassilis Zidanakis’s exhibition “Arghhh Monsters in Fashion” at the Benaki Museum in Athens. I was so intrigued by his work that I later checked in with the artist via e-mail….
You started Blind Adam in 2007. What prompted your transition from working in editorial and magazines to doing this more experimental work?
After 17 years in fashion, it was about time for me to find a way to express more esoteric feelings and go beyond the limits of fashion, in order to orient myself towards a more artistic direction.

Your work now has as much more to do with a tactile quality than it does with a visual one, as well as being very time consuming. Could you describe your process, and the way in which you construct your pieces?
Yes, that’s true. The process has two stages: it starts by taking double acrylic wool thread, which is the material I always use, and making knots along its length. The result is something that is reminiscent of a chaplet or a “connect the dots” game. After having made miles of this, I pass onto the construction of a piece by assembling the hand-knotted threads.

If I understand your work correctly, you use wool thread to create an exoskeleton of a garment, as the thread follows the lines of where the garment’s seams would have been. In some ways, your work reads like the ghost of a garment, where all the cloth has left and only the silhouette of seams remains. As a result, your work suggests, at least to me, an absence—the absence of the body, but also of the cloth, which is meant to represent that body. Would you agree? This certain feeling of melancholia, past and memory is perhaps most obvious in your pieces that make references to historical pieces, such as the jacket with epaulettes.
Exactly! One could say that it is the bare of the bare minimum or a metaphor,
but of course the structural form of the clothes is present in a ghostly way. This is especially true of the pieces that represent the garment’s skeletons. There is a strong reference to the “Emperor’s New Clothes” tale.

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Posted in Exhibitions, Interviews, Textiles
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December 1st, 2011
Andrea Diodati “Friend of the Flowers”

Andrea Diodati, Friends of the Flowers, An Absurdist Tableau
We had been meaning to continue on our artist/designer series, and we couldn’t think of a better way than to feature Andrea Diodati’s work. An inspiring young artist/designer whose work has been featured in Artforum, Andrea has worked with some of our favorites, including Susan Cianciolo and Pascale Gatzen.
In her own words:
electric love light seeks to unite feeling and object in a bespoke design practice that challenges contemporary notions of production. Handmade by artist, Andrea Diodati, each piece explores the history of materiality through local sourcing at thrift stores and flea markets. The quiet joys of an anonymously crocheted doily are relived on the body in fashions that tell our common material history.

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Posted in Designers, Fashion Shows, Performance
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November 20th, 2011
Protesting in the Right Clothes
by Francesca Granata

The second issue of Fashion Projects, which focused on collaborations and collective, was partially dedicated to the topic of clothing and protest—a topic that has currently come to the forefront in conjunction with Occupy Wall Street, as well as in the context of my graduate teaching. Clothing, of course, has traditionally held an important function as a vehicle for protest, something that comes to the fore, most obviously, through the history of European carnivals.
In recent years, perhaps one of the most striking uses of clothes by protest movements was represented by the now defunct “Tute Bianche,” which had been formed in Italy in 1994 in response to the Milan mayor’s attempt to shut down the “Leoncavallo,” one of the city’s biggest squatted social centers. Their donning white overalls was, in fact, an ironic take on the mayor’s quote: “From now on, squatters will be nothing more than ghosts wandering about the city.” And it soon came to symbolize the invisibility of those excluded from capitalism.
The anti-globalization movement that began in Seattle and moved to European capitals also brought the by now well-known black bloc, but also the less known Pink movement. “Supporters of self-proclaimed frivolous tactic,” those belonging to the pink movement were armed with fans, sequins, wigs, pink paint and balloons, thus embracing a carnivalesque aesthetic. As a result of their colorful attire, they were often able to bypass security forces, particularly, in 2000, the protest in Prague on occasion of the International Monetary Fund and World Bank meeting, where they made themselves known for the first time. (Lidia Ravviso, “Clashing Hues: European Protest Movements and Costume,” Fashion Projects 2).

And of course, clothes took on a central element at Occupy Wall Street both insofar as functionality is concerned—as with the need for certain kinds of weather specific clothes as well as the fact that a system for laundering clothing together with blankets and a free clothes swap developed, at least prior to their recent displacement from Zuccotti Park. The protesters’ clothes came to symbolize a range of meanings at time conflicting, and as has been amply documented, there was no aesthetic cohesion among the protesters or uniform of dissent. Rather, the garments worn spanned from business casual to carnivalesque costumes with anarchists’ garbs and weather-resistant clothing in-between.
Interesting discussions arose in the course of my graduate seminar, as we discussed Robert Stam’s work on Tropicalia, the carnivalesque and 1960s Brazilian protest movements. The question that came up was what the most effective garb to protest in might be. Since it was in the context of a fashion studies class, the notion of whether clothing was, in fact, relevant to protest was quickly resolved! However, the debate heated up in relation to whether protesters (functionality aside) should be wearing the more “credible” costumes of business casual even suits or outré` carnivalesque costumes. The importance of the suit to OWS was explored in the work of Suits for Wall Street, an artists’ group that, as the name suggests, provided suits to the protesters under the moniker of “ Subversive Business Outfits as Tactical Camouflage.”
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Posted in Performance, Research/University Programmes
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November 19th, 2011
Interview with Rebecca Burgess about her Vision for a Thriving Local Textile Economy
By Mae Colburn
 Rebecca Burgess in the indigo field she planted this year with support of Monica Paz Soldan and her son Jaemus, Rick Raddue, Michael Keefe, and a host of lovely volunteers here and there. Indigo dyed tunic was handknit by Heidi Iverson with Sally Fox's cotton.
Rebecca Burgess: What a Fibershed is, is taking responsibility for the biological context of your clothes. I’m interested in the revitalization of my community’s economy and green jobs, but I’m also interested in reconnecting to the plant and animal communities that are responsible for our clothes. It’s quite a beautiful narrative, if we could support it.
It’s a beautiful narrative, and an imperative, according to Rebecca Burgess. Burgess’ blog chronicles Fibershed-related events, projects, and the Fibershed Challenge: her quest to live for one year in clothes made from fibers sourced within a geographical region no larger than 150 miles from her front door. Her book, Harvesting Color, explains the dye potential of 36 plants, including pokeweed, elderberries, indigo, and coyote brush. Her restoration education curriculum gives children the opportunity to “investigate macro-environmental issues of our day” and “create solutions within their own landscape.” Finally, the Fibershed Marketplace website, to be launched later this month, will provide resources for those interested in starting their own Fibershed Project.
Somehow, Burgess also finds time to work on her 45-acre organic farm in Northern California, where she grows and harvests over 4,500 natural dye plants. She often does phone interviews from the farm: “I put my headset in, do my work, and answer calls.” Burgess works hard, fueled both by sheer enthusiasm and by a distinct sense of urgency. Her vision for a “thriving local textile economy” answers to a growing concern about the environmental, social, and economic impacts of the clothing industry. Likewise, the Fibershed model serves as both a functional and symbolic antidote to the prevailing system. Burgess’ commitment to local fiber reminds us of the physical labor involved in creating a garment from – as she puts it – “fiber to skin,” and forces us to reconsider the relationship between our bodies and our clothes.
RB: These little realities about living and working with plants and animals – it creates a difference in your body. I know this because I observed the changes in myself. You really learn how to work. It’s like systems theory; you can get a system to start producing good results if you get the pendulum swinging in the right direction. My body is different now; I’m sunburnt most of the time (even though I wear a lot of sunblock), but I’m strong, and I can endure long hours, and I have a much greater sense of confidence in what I can do physically because I see the product of my labor.
Tomorrow I’m driving up to the Capay Valley, where I have 2,000 indigo plants that I’m going to harvest. I’m going to be harvesting from nine to nine at night, and I’ll have six or seven days like that in the summer. Then once I harvest the indigo, I have to dry it all, stomp it, separate the stems, bag it, bring it back to the facility that I’m renting. This summer has been a lot of maintenance; I have to do a lot of gopher trapping at the farm. I’ve been dealing with irrigation problems, pressure valves, dripping stuff that’s not dripping the right way. I’m getting tired, but I’m building capacity.
MC: Do you see this as a creative outlet as well as a manual, physical experience?
RB: Creativity is definitely expressed through the body, and I get to use my whole body while I’m farming. I’m lifting. I’m carrying. I’m dragging. I’m walking around. I’m bending up and down. All of that is a form of self-expression because you’re making all these small decisions for yourself. You’re applying your own ideas and concepts second-to-second. It sounds like mundane stuff, but oddly enough for the modern person, this is new terrain – at least for me – to have a total flow out on a land base, being out on 45 acres of organic farm, working.
MC: Do you see yourself as part of a movement of people interested in local textiles?
RB: I see myself as part of a continuum, a historical continuum, around textiles in this area. In my region, a lot of retirees started raising sheep and alpaca, but not a lot of people were raising fiber for money. When ‘fibershed’ became a useful word for people, and the community at large, some of those who’d been doing it a long time started to become recognized in a new way, and to feel the power behind what they were doing.
 Rancher Robin Lynde and artisan Kacy Dapp at Meridian Jacob's farm in Solano County sharing their collaboration.
MC: On your website, you state that your mission is to “go beyond the one-year wardrobe and create a thriving local textile economy.” What do you see this thriving local economy looking like?
RB: A thriving local textile economy would include current and existent land-owners working with young people, putting second housing on their land – for example, green modular trailers with solar panels. If farmworker housing were a top priority, we could start training people who don’t yet have the skills, but have the energy [to begin farming]. The really important thing is continuity, and the only way to cultivate continuity is to put young people in proximity to people who have the skills.
But on a macro level, from a very specific supply chain perspective, we need to be able to take our wool, alpaca, mohair, then cotton, and eventually bast fibers (linen, hemp), and mill them at small-scale milling facilities that can be run off of solar technology. There hasn’t been farm-based milling equipment designed for fibers except for wool, and there’s very little farm-based milling equipment for wool even, but for cotton it’s almost nonexistent, and for bast fibers – I have to put a call out there to anyone who understands how to engineer bast-fiber processing equipment and can scale it down to a farm size.
Pre-industrial revolution, we were relying on massive manpower, indentured servants, slaves. Now we’re in a new era. If we go back to a human-powered economy, this can’t be about indentured servants and slaves. It has to be about cooperatively owned businesses, about people working for the common good – that’s how we’re going to inspire people to get involved in this. We need equipment that honors our humanity; we’re not going to be slaves to technology, but we’re also not going to be slaves to each other. We need this new human-scale technology combined with continuity of the generations. We already have world-class fibers. We have no lack of fiber, but there’s no processing equipment in my region, so all of those pieces – how to get the wool off the sheep, how to wash it, how to card it, how to blend it, spin it – all of this needs serious improvement. To me, it’s about enhancing human infrastructure, technological infrastructure, and communication. We’re talking about a revitalization of the whole economy when we talk about the revitalization of a Fibershed.
MC: Do you have any recommendations for people interested in learning more or starting a similar project?
RB: The website that we’re going to launch in the next week and a half will have a reading list and the protocol that we followed. We started a one-year challenge, so we had a prototype wardrobe. I started a Kickstarter campaign. How did I organize farmers and artisans? I used Google Docs. I used Doodle Calendar. I did community-building projects where instead of charging for workshops, I gave free classes for artisans and farmers, to bring them together. You need to be able to build a network. You also have to be in good health, because it takes a sound mind and body to create these networks and keep them alive. It’s kind of like running a marathon in the beginning.
Mae Colburn is an independent textile researcher and writer and professional seamstress based in Santa Fe, New Mexico.
Rebecca Burgess is an ecological restoration educator, curricula developer, author, and textile artist and a fifth-generation resident of the watershed where she works in Northern California.
Posted in Designers, Fashion & Technology, Interviews, Sustainable Fashion, Textiles
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November 16th, 2011
Call for Papers: Fashion Tales

Photo Courtesy of Modacult
An exciting conference in the field of Fashion Studies is taking place in Milan from June 7 to 9 at the Universita` Cattolica del Sacro Cuore, The conference is organized by Modacult (Centro per lo studio della moda e della produzione culturale.) Abstract are due November 30th!
Since its beginnings in the middle of the XIX century, fashion has been narrated through multiple media, both visual as well as verbal, and for different purposes such as marketing and advertising, art, costume history, social research and cultural dissemination. At the same time, fashion has worked as an important piece of material culture in the modern industrial urban societies: artifacts that embody workmanship, tastes, lifestyles etc. Fashion, namely, has always been both material and intangible, a system of material production and a system of signs. It has always involved differently skilled people whose purposes have often been divergent and barely overlapping. And the same has happened also with fashion events, tales and writings, i. e. the narrative representations of fashion. Media professionals, communication and marketing consultants, academic scholars and curators develop discourses, use similar languages, try to sometimes work together, comparing and sharing jargons and methodologies, in order to create their products: art exhibitions, catwalks, photo books, movies, magazines, ads, blogs, scientific essays and interviews etc. These tales are a part of fashion imaginary, as well as of collections.
For the full call for paper, please visit here.
Posted in Lectures, Research/University Programmes
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November 7th, 2011
A Conversation with Harold Koda about Fashion and Art
by Ingrid Mida
 Harold Koda by Karin Willis (Courtesy of the Metropolitan Museum of Art)
Harold Koda has served as the Curator-in-Charge of the Costume Institute of the Metropolitan Museum of Art in New York since 2000 and is the author of 19 books. He agreed to an interview on the subject of art and fashion with Ingrid Mida and this is a transcript of their conversation on September 16, 2011. Harold will be speaking tomorrow, November 8, 2011 for the Bata Shoe Museum Founder’s Lecture on the topic of Fashion and the Art Museum.
Ingrid: Do you have an opinion on where the boundary sits between fashion and contemporary art?
Harold: Until the last quarter of the 20th century, there was a clear boundary between fashion and the “fine” arts. With few exceptions fashion designers rarely saw themselves in the role of the artist. They aligned themselves more closely with creators in the applied arts, and associated their work with craft and artisanal traditions.
There were exceptions. The most notable was Paul Poiret who felt all the skills required to create an exceptional dress were those of a painter, sculptor, and musician. Even as his collections fell out of fashionability in the 1920s, critics conceded that his distinction resided in his artistic approach to design. The American mid-century designer, Charles James, who won a Guggenheim Fellowship, always promoted his work as equal to the other arts. Certainly, designers from Charles Frederick Worth, whose personal style projected a Rembrant-esque bohemianism, onward have seen the advantage that a “high art” association might have on their design house. This is especially notable in collaborations between fashion houses and contemporary artists (Poiret/Dufy, Schiaparelli/Dali, Tracey Emin/Longchamp, Louis Vuitton/Takashi Murakami, Miyake/Cai Guo-Qiang).
As early as Duchamp and post-Warhol, the traditional parameters of what constitutes an artwork had begun to erode or, rather, expand. This benefited fashion. The further blurring of the boundaries between art and fashion has occurred relatively recently. When contemporary artists as diverse in their practice as Cindy Sherman, Judith Shea, Joseph Beuys, Barbara Kruger, Jim Dine, and Richard Prince, all cite concepts and imagery related to apparel and the fashion system, fashion began to be seen as a subject for serious intellectual consideration. Designers, especially those that presented works on the runway intended to convey compelling ideas and themes, rather than more quotidian commercial works, began to be seen in the wider context of art production.
Ingrid: How do you feel about Matthew Teitelbaum’s suggestion that a fashion designer has to have a specific intent to engage in the artistic community in order to be considered an artist?
Harold: I like to point out, just as not all photographs are art, not all fashion is art, but what constitutes an important work in either field is not necessarily established by the intention of its creator or the reason for its creation.
While having fashion designers state explicitly that their work is informed by, or engages directly in the issues and practices of the arts community makes it easier to isolate their works from the general field of more commercial work, intentionality is not a sole prerequisite to the consideration of an individual designer as an artist.
Two of the greatest artists in 20th century fashion were Madeleine Vionnet and Cristobal Balenciaga. Neither had the hubris to say they created art: Vionnet always described herself as a simple “dressmaker.” However, anyone with knowledge of the métier of the haute couture would acknowledge that Vionnet’s technical virtuosity–she was the great innovator of the use of the bias cut–and aesthetic elegance, and Balenciaga’s investigation of the codified traditions of tailoring resulting in sculpted forms of unprecedented refinement made them artists. All their clothes were meant to be worn and none were created purely for art-for-art’s-sake, but even deprived of a cultural, political, economic, and gender narrative, their designs transcend the pragmatics and function of dress to achieve something grander akin to other artistic masterworks.
Ingrid: Nathalie Bondil of the Montreal Museum of Fine Art said that she didn’t care that Jean Paul Gaultier said that “fashion is not art”. She thought it important to convey his premise that beauty has no singular shape, age, size, or sexual orientation. This message is presented very subtly within the context of the exhibition and probably lost to the average viewer. Do you feel it is important for a designer to convey a social, political or conceptual premise over the course of their career to merit presentation within the confines of a museum?
Harold: Not necessarily. For example, we don’t generally insist on such criteria for a painting on a Japanese sliding door, the carvings on a New Guinea spear, or the casting of a Shang bronze vessel, but it would be disingenuous to suggest that designers who freight their creations with narratives beyond their simple utility and formal qualities of dress are not more easily rationalized as artists. We prize the work of designers like Hussein Chalayan, Alexander McQueen, and John Galliano, not for the manifestations of their work put into production, but for their most difficult, conceptually-driven, often commercially untenable, creations. On the other hand, a designer like Azzedine Alaia seems actively to avoid any larger allusion to his work other than to create beautiful clothes. Still, the originality of his designs and the technical mastery they reveal would have anyone who knows this field concede that he is an artist.
Ingrid: Do you think curators play a significant role in defining a fashion designer’s work as an artist? In other words, the curator can make choices to animate a display of costume with light, sound, and/or video, group displays thematically instead of chronologically, and select mannequins to enhance the presentation as an art installation. Do you think it is possible to turn any designers work into an art installation?
Harold: Curators may play a role in establishing certain designers as exemplary and as artists. To function successfully as a curator requires a knowledgeable specialization in a subject area with a level of expertise and the discrimination associated with that. But it is in the isolation of an individual design or selected works from a designer–that is by editing–that a curator argues for an evaluation of the artistic achievement of that designer.
To attempt to establish the value of a body of work simply through installation techniques would be a kind of subterfuge. It might be possible, but in the end it is about the importance of the object. Most curators do not see themselves as installation artists in which the work of others is reduced to a component of their new artistic vision or creation.
Perhaps this will seem a subjective approach, but there are instances where as a curator one sees a design as something conceptually or culturally richer in meaning than the creator of the piece intended. Sometimes a design can be imbued with much more aesthetic, intellectual, and emotional resonance than its creator ever imagined. To place such an object in the context of a museum with the cultural imprimatur it suggests seems legitimate.
Ingrid: Fashion is far more accessible to the average person than contemporary art is. Do you feel that this is a driver behind the increasing popularity of fashion exhibitions in the museum world?
Harold: It has always been my observation that no matter how familiar an audience is with the work of a painter of sculptor, their reaction in the galleries is a hushed reverence, where their responses and comments are whispered. In our costume galleries, comments are more freely articulated in a conversational tone. The reason for this might be that with clothing, even if it is the apparel of the French 18th century court or an item of haute couture beyond the reach of most of the population, people feel the right to their opinions based on their own direct knowledge of what it means to get dressed every morning. At the Museum, The Costume Institute galleries are in the far north end on the ground floor. They are difficult to find. Philippe de Montebello used to say when he was Director here, “The Costume Institute is a point of destination.” He was acknowledging that our audiences had to search us out. That our attendance numbers are among the highest in the institution suggests the popularity of the collection.
However, furniture is as much a part of our lives as clothing, but exhibitions on furniture and furniture makers do not draw as much interest as costume exhibitions. Perhaps it is less about accessibility than the fact that clothing is able to represent a myriad of issues that have a direct relevance to each of us and the identities we construct and convey. So, more than accessible, I’d say the operative word is relevant.
Ingrid Mida is a Toronto-based artist and writer who recently gave the keynote address at the Costume Society of America mid-west conference on the subject of Fashion and Art.
Posted in Designers, Exhibitions, Interviews, Museums
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October 31st, 2011
A Conversation with Valerie Steele about Fashion and Art
by Ingrid Mida
 Valerie Steele by Aaron Cobbett
Dr. Valerie Steele is the Director of the Museum at the Fashion Institute of Technology in New York as well as the Editor-in-Chief of Fashion Theory. She spoke with Ingrid Mida on the topic of fashion and art on August 23, 2011. This is the transcript of their telephone conversation.
Ingrid: In July, I interviewed Matthew Teitelbaum who is the director and CEO of the Art Gallery of Ontario and in my conversation with him, he suggested that for a fashion designer to be considered an artist, he thought it was important for them to have the specific intention to engage in the artistic community before they could be considered as art. And I wondered what your reaction might be to that?
Valerie: I think that is a valid objection, because art is not just the object itself, be it the painting or the dress, it is also the belief in the value that it is art which is created by quite a number of different people collectively, including the creators themselves. Whenever I’ve questioned whether or not fashion is art, some people have gotten annoyed and said “how can you of all people question whether fashion is art?” But I have to question it, because designers as varied as Karl Lagerfeld, Rei Kawakubo, and Miuccia Prada have all denied that what they do is art. Part of the issue is who controls the definition of art? And does the creator’s intention trump all other interpretations of the work.
Let me step back for a minute. Certain kinds of art, like classical music and old master paintings, achieve 100% buy-in; everyone agrees that this is art. Other kinds of creative endeavors — like cinema, photography, and jazz — were formerly not regarded as art, but increasingly over the past 30 or so years have been accepted as art, so that you have a photography department at the Museum of Modern Art, jazz is regarded as a great American art form, etcetera. I would say that fashion is one of those categories which is in the process of being reevaluated as art, but that process is still very much contested. The person who is most useful to me in thinking about this was Bourdieu, who has written about the construction of art, and about how you have to have a group of people (dealers, curators, museum directors and collectors) who agree that something is art, and you also have to have some kind of consensus that the creator is an artist.
For example, some designers such as Hussein Chalayan have suggested that they may be artists, because “we studied at Central Saint Martins, where fashion is regarded as one of the arts, maybe a kind of body art. It’s true that we had to look at the business angle because we had to sell it, but we also received training as artists.” Most fashion designers , however, do not receive that type of training; they are trained to be fashion designers. Most of them regard themselves as fashion designers, not as artists.
Ingrid: That is an interesting perspective but there is so much overlap between the two especially if you consider the way that the Met presented McQueen’s work as an artist and the thematic premise of the show was that McQueen was a Romantic individualist, a “hero-artist who staunchly followed the dictates of his inspiration.”. The intent seems to be to present his work as an artist and that fashion was his medium.
Valerie: Yes you could argue that, and because the Met is an art museum, that is an implicit message behind all of their exhibitions of fashion. You cannot look at the McQueen show in isolation. The Met had the Chanel show with Lagerfeld and many other designer exhibitions. Do you say that everything at the Costume Institute is art because it is at the Metropolitan Museum of Art? The McQueen show was brilliant, in part because McQueen was the greatest fashion designer of our era. In addition, Andrew curated the exhibition brilliantly and was working with McQueen’s collaborators to create the ambiance that existed within his fashion shows, which many regarded as a type of performance art or theatrical art.
There is no consensus yet that fashion is art. However, by showing fashion in museums, it has encouraged the idea that fashion is art. It is true that if you look at a McQueen or a Balenciaga in the context of an art museum, it has the aura of a work of art, but it doesn’t mean it was created to be art.
Ingrid: That leads me to the next question referencing the Jean Paul Gaultier show. When I interviewed Nathalie Bondil, Director of the Montreal Museum of Fine Art, she said she didn’t really care that Jean Paul Gaultier had expressed the opinion that fashion is not art. She was more interested in the underlying premise of his work that beauty has no singular shape, age, gender or sexual orientation and that this was the important message to convey.
Valerie: That is an important message to convey, but not one that has to do anything with art. Art is not defined by the pursuit of beauty and has not been so for at least 100 years.
Ingrid: Most artists have a premise that underpins their work so if there is a socio-political message by which to reference their work, I think that is relevant. The JPG show used the animated mannequins and other means to convey an art installation like presentation. Since you are a curator yourself, do you think that a curator can make fashion into art by the way it is installed or by incorporating lights, sound, video?
Valerie: Not singlehandedly, no. A curator is one of the participants in the art world who can help promote the idea that fashion can be interpreted as art, but it is not really up to one individual curator any more than it is up to one individual designer to make a flat out decision as to whether fashion is or is not art. That has to be a collective decision. So no matter how much we admire a particular designer or regard the work as being as visually and intellectually gripping as a painting or a sculpture, it is not something that we can individually decide — that it is art or is not art.
Regarding the animated mannequins in the Jean Paul Gaultier exhibition, I think that the faces, while fascinating, conveyed Gaultier’s belief that fashion is part of life, not that fashion is an art form. There is a real split between designers, like Paul Poiret and Elsa Schiaparelli, who thought that fashion is art, and those like Chanel and Gaultier, who say that it is part of life. You also have certain artists who have tried to transform the material of life into art. And you have certain critics who believe that fashion is art’s evil “Other.”
Ingrid Mida is a Toronto-based artist. writer and researcher who recently gave the keynote address at the Costume Society of America mid-west conference.
Posted in Exhibitions, Interviews, Museums
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About Fashion Projects
Fashion Projects began in New York in 2004, with the aim to create a platform to highlight the importance of fashion — especially “experimental” fashion — within current critical discourses. Through interviews with a range of artists, designers, writers and curators, as well as through other planned projects and exhibits, we hope to foster a dialogue between theory and practice across disciplines.
We are primarily a print journal, however we also publish web-based updates and interviews (a “digest” version of which you can receive by signing up to our mailing list or via our RSS feed) and are currently working on exhibits based on past and future issues. To order any of our issues visit our ordering page.
We are a nonprofit organization, which has previously received grants from the Lower Manhattan Cultural Council and the New York City Department of Cultural Affairs.
We are currently a sponsored project by the New York Foundation of the Arts, a 501(c)(3), tax-exempt organization. Contributions on behalf of Fashion Projects can be made payable to the “New York Foundation of the Arts,” and are tax-deductible to the extent allowed by the law. For more information please don’t hesitate to contact us.
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Fashion Projects is distributed in the U.S. and Canada through Ubiquity Distributors (tel. 718-875-5491, info [at] ubiquitymags.com) and in Japan through Presspop Inc. ( info [at] presspop.com). It can be found in independent bookstores, Universal News, and other magazines stands across North American and in select stores in Japan and Europe. You can also order it on our site via paypal.
Contributors
Editor: Francesca Granata is Assistant Professor in the School of Art and Design History and Theory at Parsons the New School for Design. She holds a PhD from Central Saint Martins, University of Arts London, with a focus on experimental fashion, performance and gender studies. She has previously worked as a lecturer in the visual arts department at Goldsmiths, University of London and as a fellow at the Metropolitan Museum of Art, Costume Institute.
Art Directors:
Shannon Curren (Issue #3) is a freelance graphic designer based in New York.
Jennifer Noguchi (Issues #1 and 2) is a freelance graphic designer based in New York. She has worked for several publications including Print.
Web Design/Development:
John Golding is a software developer living in San Diego.
Writers and Photographers:
Shannon Bell Price is Senior Research Associate in the Costume Institute at the Metropolitan Museum of Art where she has worked since 2000. Price is also pursuing her doctorate at the Bard Graduate Center.
Rizvana Bradley is completing her Ph.D. in the Literature Program at Duke University. She focuses on the ways technology is integrated into video art, dance, architecture, and concept clothing. Her writing has appeared in Hint Magazine.
Kim Burgas is a freelance web designer and artist based in New York (kimburgas.com). As a former model, she is interested in the role sustainability will play in fashion modeling in the future.
Patty Chang holds a PhD in political science from the University of Oxford. She has worked for UNDP and the UN Department for Political Affairs and is a lecturer at New York University.
Piper Carter is a New York–based photographer who for years worked as an assistant to Steven Klein. Her photographs have appeared in various publications, including British Elle and Spin.
Jessica Glasscock is a writer, college instructor and independent curator. Her first exhibition, a retrospective on Stephen Sprouse, is being presented through Deitch Projects. Her writings include the book Striptease: From Gaslight to Spotlight.
Amanda Haskins is a senior research assistant at the Costume Institute at the Metropolitan Museum of Art and is completing her master's at the Bard Graduate Center.
Cynthia Leung is a fashion writer based in New York and Berlin.
Erin Lindstrom is a graduate of the Fashion and Textile Studies program at FIT. She is currently working with the archives at Ralph Lauren.
Ingrid Mida is a Toronto based writer, researcher and artist whose work explores the intersection between fashion and art. ( Fashion is My Muse)
Marco Pecorari is completing his Phd in Contemporary Fashion Theory at the Centre for Fashion Studies - Stockholm University, with a thesis entitled “The Show is not Enough: new trajectories for reading contemporary fashion”. He writes for several fashion, arts and cultural magazines.
Nicola Pietroluongo is a programmer and web developer based in Italy.
Keith Price is a photographer and graphic designer living in New York ( www.pricephotostudio.com)
Lidia Ravviso is a journalist and filmmaker based in Rome.
Jay Ruttenberg is a staff writer for Time Out New York and editor of the Lowbrow Reader ( www.lowbrowreader.com)
Sarah Scaturro is the textile conservator for the Cooper-Hewitt National Design Museum. She is researching fashionable camouflage, as well as the intersection of fashion technology and sustainability.
Tamsen Schwartzman is Associate Research Curator at The Museum at FIT, where she has curated and co-curated a number of exhibits.
Sonya Topolnisky has written about fashion and history for Montreal-based Worn fashion journal, and is currently completing her master's at the Bard Graduate Center.
Tae Yano is a software engineer. She is completing her PhD in computer Science at Carnegie Mellon.
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