I Hurt I Am in Fashion

Screen Short from "I Hurt I Am in Fashion"

A five-month old website "I Hurt I Am in Fashion" manages, through a witty juxtaposition of text and image, to parody the fashion industry (with a particular focus on the modelling industry)—one which is often so over the top to be notoriously difficult to parody. Yet through its dry wit and paucity of words "I Hurt I Am in Fashion" succeeds where many (including Robert Altman) have failed!