Music and Fashion: Yoko Ono and threeASFOUR

threeASFOUR, Spring/Summer 2010. Photo: Marcio Madeira

I attended the threeASFOUR show this past Thursday—both the show and the collection were inspired by Yoko Ono, who also contributed some prints for their collection.

Fashion Projects contributors Sarah Scaturro and Jay Ruttenberg were both in attendance. The latter wrote a witty report on the show, which comments on the use of music in fashion shows, for Time Out New York:

"The experimental fashion label threeASFOUR, a kind of art collective that sews, presented its Spring 2010 collection last night at MAC and Milk, on 15th Street. Usually, when fashion designers claim to use a music figure as a “muse,” it seems to mean their collection bears vague resemblance to a British depressive from the early ’80s, or Debbie Harry. The trio of New York designers behind this show turned to an infinitely more engaging idol: Yoko Ono.

The label was not merely paying lip service to the artist’s work. Ono sat front and center under an enormous hat, sandwiched between Sean Lennon and Carrie Fisher. Many of the coolest pieces incorporated prints made by the artist decades ago; other garments came in Manhattan black, Ono’s color of choice—she is not a floral-print kind of gal—as well as a nod to the old avant-garde world in which she made her name. The event’s soundtrack came courtesy of Ono too—relying predominantly on her more ethereal work but concluding, cinematically, with the resounding thump of “The Sun Is Down” from her handsome new album, Between My Head and the Sky. At assorted Fashion Week events this year, I heard music by Palace Brothers (in the background of an art-type thing), Spaceman 3 (accompanying a menswear show in which every model seemed to be auditioning for a Jesus and Mary Chain biopic) and, of course, dreadful dance music (do these designers aspire to cliché?). Ono’s music fit best, lending the threeASFOUR show a savage, dreamlike aura."

Read the rest of the Review on Time Out New York

threeASFOUR, Spring/Summer 2010, Dress with Yoko Ono's Prints and Black Leggins with Circle Cut-Outs